Technology
Branding the Desktop Superapp: More Than Just a Name
Branding the Desktop Superapp: More Than Just a Name

In the evolving landscape of software design, one trend stands out: the rise of the desktop superapp. To effectively market the superapp, it is essential to give it an identity that makes it stand out from other applications by creating a unique image for it, conveyed by a name, tagline, and logo — in other words, through branding.